See exactly where your ad pesos are going — and which campaigns are turning into Balai Isabeleño sales.
Filipinos in UAE · 30-55 y/o · homeowners + parents
utm_campaign=ofw-dubai-balai12 Saudi + Qatar + Kuwait OFWs · interested in real estate
utm_campaign=ofw-me-pagibig 25-45 y/o · Filipino diaspora · interests: home, family
utm_campaign=balai-ig-reels PH + OFW countries · high-intent search keywords
utm_campaign=google-buy-condo PH + UAE + HK + SG · Kapuso / Kapamilya viewers
utm_campaign=youtube-kuya-preroll 18-34 y/o · OFW hashtags · emotional-hook creative
utm_campaign=tiktok-ofw-reunion PH 25-35 y/o · first-time homeowner intent
utm_campaign=fb-first-time-buyer Past ERBC leads · 90-day no-contact list
utm_campaign=viber-remarket-q1
Every campaign carries a unique utm_campaign tag. When an OFW clicks your ad → lands on
erbc.nextgenai.ph → starts a chat with Kuya Emman → the UTM is stored on the lead record.
When that lead later becomes a reserved unit or closed deal, the revenue gets credited back to the campaign automatically.
No manual tagging — just run ads with the UTMs we generate for you and the attribution flows through.
Tip for Sir Edwin: Pause the TikTok and YouTube campaigns if you want to cut spend — both have low conversion rates so far. The Dubai 12F Facebook campaign is returning 66× its spend — consider doubling its budget.